ALLEVIATING COMPLEXITY BY STREAMLINING UNDERWRITING PROCESSES.

SITUATION

Can your IT systems be described as complex and fragmented? Our major commercial insurer’s could, which significantly affected its revenue and market-share growth, resulting in low customer acquisitions and renewals. Worse, because new product launches were frequently delayed, distributor relationships were troubled, and because policies could not be individualized for customers, it was shedding new accounts at an alarming rate.

 THE SYNAPTIC SHIFT

Capto led a strategy effort to help the client shift its thinking. The goal? Understanding the core value proposition and focusing on initiatives that accelerated growth. With this strategy in place, the Capto team guided the development of new product roadmaps along with communication plans for distributors while leading a selection process to choose and implement a new software development partner. This effort supported an underwriting process that rapidly qualified potential major accounts and easily identified new sales opportunities. The system provided streamlined access to underwriting data and functions, enabled rapid product launches, allowed account managers to create individual policies for customers, and improved relationships with distributors. Capto identified an application vendor that specialized in rapid, fixed-time/fixed-price development and supervised the negotiation and execution of contracts to complete development of the new system.

 RESULTS

• Significantly improved client’s relationships with distributors and the business community
• Reduced development costs by one third
• Increased quality by 50 percent
• Dramatically increased and focused productivity on efforts that drove strategic business value