Mar Tech can help you achieve better results and efficiencies—or it can sit unused while your team keeps doing things the way they always have. Whether the investment in a piece of marketing technology pays off has a lot to do with getting the onboarding process right, and doing that well depends on working with IT.

Why Marketing Collaboration with IT is Important

Unfortunately, according to P. Tracy Currie, CEO of the management consulting firm Capto, in most organizations “marketing…is not a good consumer of IT services.“

Find out how Marketing can be better IT consumers - read the full article here.

When a seemingly sweet deal turns sour, it's time to prepare an exit strategy. Here’s how to preserve essential business operations, your vendor relationship and your job.

Read the article quoting Capto’s CEO, Tracy Currie.

5G May Still Be a Few Years Away, But Now is the Time to Start Preparations

The time is now for telecommunications, media and entertainment (TME) companies to start preparing for new 5G-enabled business opportunities and competitive threats that will arrive with the new, speedier wireless technology.

Read the full RCR Wireless story from Capto’s Tracy Currie.

I recently had a chance to attend and speak at the first Health IT Expo in New Orleans around negotiating the right supplier contracts and treating suppliers as partners for better outcomes. While there, I sat down with Roberta Mullins of HITECH Answers to discuss this approach.

The following was a guest blog post on HealthcareScene.com.

Healthcare as a whole is finding new ways to use technology to improve population health and patient experience. Population health is looking for a spectrum of precision in patient and provider data as well as clinical cost metrics and matching that data to patient communication, metrics and clinical outcomes. Patient experience requires streamlining information that is both timely and personalized, which is hard to accomplish with monolithic systems.

A monolithic system is usually one that has grown over many years and performs numerous functions that are not architecturally separated. These systems tend to be brittle and not easily changed.  The proliferation of mergers and acquisitions in healthcare further exacerbates the complexity of operating multiple monolithic systems within a healthcare network. It is not unheard of to operate 5, 8 or even 12 billing systems in parallel, because combining them would take so much more time, and it is more cost effective to let them operate individually.

Read the full post.