Original article published on Outsource Magazine

Outsourcing decisions often come down to a relatively simple cost-driven Return on Investment (ROI) calculation: how much will the cost change in each scenario and how quickly can that investment be recovered? 

On the surface, this purely economic approach seems appropriate enough. After all, economics are certainly important. But over-reliance on purely financial-driven outsourcing decisions is one of the biggest causes of the “strategy-to-execution gap,” namely the distance between a company’s business strategies and its ability to execute on them. 

To fully understand this, it’s imperative to discern what is frequently overlooked by the ROI calculation most companies make... 

...Read the full article at Outsource Magazine

The full article can be read on LinkedIn Healthcare Pulse

Meeting customers and patients “where they are” is already shaping up to be the healthcare consumer and patient experience mantra of 2018. Consumers are starting to demand it as their tolerance for slogging their way through the system of care decreases.

Marketers across industries have pivoted from old push/pull methods of customer interaction toward customer-centric engagement. This requires a deeper understanding of customer motivations to anticipate 'next best actions' to create an experience customers value. The past few years have brought a greater understanding to the customer journey and better data and analytics to improve the customer experience. Healthcare is also adopting practices from outside the industry. 

Healthcare marketing now has the tools, the talent and the momentum to make real headway in 2018. 

Continue reading this blog.

Benchmarking can be an effective tool to determine areas in need of process improvement and budget realignment with business goals. Used correctly, benchmarks are used to develop and continuously improve a high-performing organization. It is important to keep in mind, however, that a benchmark is simply a place to start—a point of reference for motivating action aimed at improving the organization’s future position.

Read the full article on benchmarks.

How the domain-driven design development philosophy can be suited to microservices

In November, I delved into explaining how microservices can be introduced into a large organization with well-established legacy systems. In this post, I cover domain-driven design (DDD) and how this development philosophy can be used to represent the real world in code while being well-suited to a microservices implementation.

Read blog 2 of 3.

What technology will change marketing the most in 2018?

This was just one of many questions posed to 350 marketers, CEOs and influencers, including Capto, by John Koetsier, Mobile Economist at TUNE regarding their thoughts on MarTech in 2018. See the results.