5G May Still Be a Few Years Away, But Now is the Time to Start Preparations
The time is now for telecommunications, media and entertainment (TME) companies to start preparing for new 5G-enabled business opportunities and competitive threats that will arrive with the new, speedier wireless technology.
In today’s world where consumers are continuously bombarded with marketing messages; delivering the right ones, in the right context, and at the right time is essential.
More than ever, marketing teams are expected to drive revenue growth and, in a maturing telecom industry, exceptional customer experience and timely, relevant messages that hit the mark. Frankly, this is where telecom, media, and entertainment (TME) firms will succeed or fail.
Increasingly, a larger share of technology spending is being earmarked for marketing; specifically, initiatives focused on customer experience that incorporate technologies like big data, artificial intelligence, and machine learning. Simultaneously, organizations seek to integrate their existing marketing technology (martech) with new enterprise-wide investments to essentially create MarTech 2.0.
A customer-first, omnichannel experience is reigning supreme across industries. We’ve seen it hold traction for years in telecom, media and entertainment (TME) and oft discussed, but omnichannel has been more slowly applied to other areas, such as healthcare. As healthcare begins to think of patients as customers and how to engage them across the spectrum of pre-and post-purchase of insurance or pre- and post-treatment, there is a lot to learn from their TME brethren.
Get the answers here.
The most successful IT outsourcing decisions create truly innovative execution strategies that deliver meaningful business results. The outsourcing decision, however, frequently comes down to a cost-driven ROI calculation: how much will all this innovation cost us, and how long will it take to recover those costs? This is the wrong mindset and often the primary reason why IT outsourcing is generally underperforming.
Surveys from various industries have shown dramatic failure rates as high at 70 percent. Complaints come from both the clients and the service providers they turn to for the outsourcing. In one survey, more than 50 percent of buyers reported lower-than-expected economic outcomes. But service providers also complained about economic outcomes; specifically, about significant margin compression between 5 and 50 percent.
Read the full story in Data Center Journal.
Hospitals are not strangers to complexity. Here are clear steps to make sure your organization is ready for new regulations, new customers and new patient experiences that I recently published in Becker's Health IT and CIO Review.