CMO-CIO Collaboration is Vital to Navigate the “Perfect Storm” of Massive Technology Disruptions
Disruption is the new reality for business leaders, extinction the ever-present threat. Unpredictable, abrupt change is obsoleting time-tested companies and long-standing industries and is giving rise to new business models to replace the old. Varying levels of vulnerability and volatility are cycling across industries, fueled by technological (digital), developments. Now it is the telecom, media and entertainment (TME) industry’s turn.
The imperative that Chief Marketing Officers (CMOs) and Chief Information or Technology Officers (CIOs) merge their agendas to collaborate for success of their companies, their CEOs and their futures is at the crux of the TME industry’s fight for customer retention, new skill sets and fresh sources of revenue growth.
Capto has released our latest white paper entitled, “Telecom, Media & Entertainment Companies in the Crucible: CMO-CIO Collaboration Essential for Growth.” The paper, which features our expert analysis and recommendations, details the disruptive forces that are currently shaping the telecom, media and entertainment industries, and how CMO-CIO collaboration is key to surviving – and even thriving!
Featured sections include:
- THREE INTENSE HOT SPOTS
- BRIDGING THE CMO-CIO GAP
- SURVIVAL OF THE FITTEST
- THE TIME IS NO